BP Spends 6200% More on Advertising in Google to Clean up Their Image
According to the latest reports, BP is spending now 6200% more money on advertising in Google to improve its image. The British oil company has spent around 3.6 million dollars only in June on online advertising since the major oil catastrophe at the Gulf of Mexico took place.
Internal reports obtained by Advertising Age show that since the oil spill, BP became one of the top advertisers in Google. Now they are in the same league as Expedia, Amazon and eBay spending millions of dollars on online advertising each month.
Advertisers in Google only pay when visitors click on ads in the search results. In June, the crisis was still in full swing and the number of clicks on BP ads rose significantly.
After the natural disaster occurred, Google has been the top news source for people seeking information about the catastrophe. Meanwhile, BP has bought several keywords associated with catastrophes and disasters, such as “oil spill” and “leak” plus many combinations.
At the time of the explosion at the platform in April, BP had only little presence in search engine ads, spending only $57,000 a month. What is interesting, its biggest business competitor Exxon Mobile spent only $43,000 on search ads before April 2010.
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