Kindle Fire: A Strong Competitor to iPad 3?
Despite predictions that the Kindle Fire will be causing a huge dent on Apple’s sales, many don’t believe that it will be able to do so. The Amazon tablet PC may be doing well in the market now but once the iPad 3 comes out, it will be surely a strong competitor. Contrary to this however, some analysts say that Amazon’s budget-friendly tablet PC will get 50% of the Android tablet market.
Dubbed as the only real competitor for the iPads, experts believe that the reason for its market lead is because of its price tag and not because it’ better than the Cupertino product. Robert Cihra, an analyst for Evercore Partners said it will be impossible for the Kindle Fire to really get an advantage in a head to head fight with Apple.
The strategy being used by Amazon is quite amazing. Called a razor blade strategy based on King Gillette – a safety razor whose popularity rose because it was sold at a very low price compared to its competitors – Amazon just might win the battle.
In such an economy, people who want to save some money would rather buy the Kindle Fire than an overpriced Apple iPad, experts say.
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