Motorola Favoring ‘Lean and Mean’ Approach in 2012
Speaking in a forum held at the Consumer Electronics Show in Las Vegas, Motorola CEO Sanjay Jha announced that the mobile phone manufacturer will focus more on quality rather than quantity as far as this year’s phones are concerned.
This strategy is in contrast to the prevailing trend, where most manufacturers are releasing as many handset models as possible to satisfy different portions of the market. It is also timely considering the delayed releases of several recent Motorola phones, including the Droid Bionic and Droid Razr Maxx. Referring to the wide variety of choices offered by rival companies, Jha stated that this strategy has not been beneficial to the cell phone market in general.
But is the cell phone market really that saturated?
A study conducted by Underwriters Laboratories showed that almost 50% of the people surveyed felt overwhelmed by the number of new electronic gadgets being introduced. Apparently, these consumers don’t see the need for companies to release a new product that isn’t that different from the previous version.
On the other hand, cell phone makers mostly acknowledged that they are meeting or exceeding standards in terms of technological advancement. Manufacturers seem to be focusing more on creating a working product at a reasonable cost, according to the study.
Some observers agree Motorola is making the right decision by focusing on what they presently offer rather than what they plan to offer, given the above survey findings.
This new strategy may also involve the presence of Google, which is reportedly a few technicalities away to complete its $12.5 billion acquisition of Motorola. There has been no word, though, on the specifics of Google’s potential involvement should the sale go through successfully.
Related posts: