Toyota Has Huge Expectations for the 2012 Camry
Toyota USA are reportedly spending upwards of $175 million on its biggest ever advertising and marketing campaign, with none other than the 2012 Toyota Camry taking centre stage. The campaign as a whole will focus on the new tagline for the Camry which reads “It’s Ready, Are You?”
For Toyota USA, which is of course part of the Japanese company, the tagline itself is somewhat symbolic of the way in which they have been able to climb back from a number of huge difficulties and disruptions in production. The Camry, which is something of a safe-bet option to say the least, is likely to prove the most significant part of their efforts, having been the very best selling car in the US for the past nine consecutive years.
Of course, the ad campaign is also designed to let potential buyers know that the 2012 Camry is ready to exceed their expectations, offering new features including 10 airbags, blind-spot monitor and a sublime new Etune entertainment system.
According to a spokesman for Toyota, the company as a whole is very much aware that competition has never been stronger, though they remain hugely confident that the 2012 Camry has what it takes to retain the coveted top spot.
While the Camry has essentially been redesigned end to end, Toyota are said to have gone to great lengths to preserve its status as the quintessential ‘white-good’ of the auto world, which seems to be the exact formula millions of Americans are looking for.
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